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World Labels Forecasts (2011 & 2016) for 21 countries


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World Labels Forecasts (2011 & 2016) for 21 countries
[author:Bharat Book Bureau Public time:Jul 4, 2007]

Global label market to rise 7% annually through 2011

The global label market will rise at an annual pace of seven percent, approaching 50 billion square meters in 2011. In value terms, output will grow roughly nine percent annually, approaching $100 billion. Gains will be fueled by expansion of the world’s packaged consumer goods markets -- specialty beverages, personal care products and medicinals offer especially good prospects. Also important will be the diffusion of advanced logistics and data processing systems throughout the developing world, and the development and penetration of technologically sophisticated, value-added labels that serve a range of functions in addition to product identification. Examples include smart radio frequency and interactive packaging labels; authentication, tamperevident and other security labels; and expanded content booklet labels.

Emerging economies to show best gains in demand

The best gains are expected in the world’s emerging economies, which already account for some 45 percent of global label demand by area. Label markets in developing countries will enjoy robust growth, fueled by generally healthy economies, new free trade agreements, rising populations and expanding consumer sectors increasingly able to satisfy their desire for foods, beverages, personal care items and other highly packaged consumer products. China will experience explosive growth, surpassing the US as the world’s largest label market within a decade. Traditional packaging uses are more mature in the developed economies of North America, Western Europe and (especially) Japan, where labels also face stiff competition from direct printing. Still, labels will find opportunities in new applications in inventory control, product security and other areas.

Pressure sensitive, plastic labels show best prospects

Pressure sensitive labels, which surpassed wet glues as the leading label type in the late 1990s, will account for over 60 percent of the global market by 2011. However, gains have slowed in recent years as growth markets such as wine and electronic security have matured and plastic sleeve, in-mold and wraparound labels have cut into pressure sensitive strongholds such as beverage packaging. In terms of materials, plastic labels will continue to penetrate traditional paper applications, capturing 38 percent of the world market by 2011. Technological, financial, aesthetic, performance and environmental considerations will all favor the use of plastic over paper substrates. Paper labels, by contrast, will be adversely affected by changes in the packaging mix; paper labels are widely used in slow growing segments like metal and glass packaging, whereas plastic labels are favored in the robust plastic bottle market.

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